Hip Hop x Basketball -- 5: "Let's Do This Together"
5: “Me Too!” and “Let’s Get Money Together” No, this is not related to any basketball players’ attempts to rap or any rappers’ attempts to show how much “like Mike” he was in the gym. It is more related to each side recognizing the other’s validity in the arena of entertainment. There is a possibility that this could have been taken along with the “Acknowledgment” we previously discussed, but the level that this is taken to has a life of its own, beyond simple acknowledgment. It almost becomes necessary to point to the fact that each experienced a bit of a burst in popularity right around the mid-80s, directly in line with the spikes in the popularities of – all at once – national media outlets (broadcast and cable TV, radio, etc.), the renewal of the Lakers/Celtics rivalry and perhaps most importantly, the previously mentioned marketing juggernaut named Michael Jeffrey Jordan. A term born of this mutual resp...